What is Link Equity?
Link equity (also known as “link juice”) is an important concept in SEO that refers to the value or authority that a backlink passes from one webpage to another. When one webpage links to another, it can transfer a portion of its...
What are toxic backlinks?
Toxic backlinks are low-quality or spammy links that point to your website and can negatively impact your SEOperformance. These types of backlinks often come from untrustworthy, irrelevant, or malicious websites and can harm your website’s...