Consumers want to stay connected. All the time.
About 75% of the worldwide population will use mobile services by 2020, according to a survey conducted by Chargifi. The findings show that users touch their phones about 2,617 times a day.
But there`s one problem:
The frequent phone use drains the phone battery. And here`s where wireless charging can make all the difference.
The Wireless Power Consortium (WPC) surveyed 2,000 consumers from the US, Europe, and Asia regions and found that:
“75% of consumers experience battery anxiety at least once a week, and 36% reported experiencing battery anxiety at least once a day."
Searching for solutions, they concluded that:
“Approximately, 69% believed having access to a wireless charging accessory would decrease their battery anxiety level.”
Here`s the deal:
Hotels and accommodation properties that employ wireless charging technology can enhance the guest experiences and help decrease their battery anxiety levels.
Around 46% of the respondents of a Chargifi`s survey said they would be inclined to stay longer and spend more at a hotel, café, restaurant or bar, where they can easily charge their phones.
A big hotel and casino brand run a pilot employing wireless charging to enhance customer experiences.
Chargifi installed charging spots in the bar area of the hotel (with an average charge time of 45 minutes per device).
The results? More guests hanging around the bar and staying longer than normal, with an expected 64 percent return on investment and 10 percent revenue increase per bar seat, as Chrgifi`s paper explains.
Have you or do you plan to implement wireless charging technology at your accommodation property?
Let us know in the comments down below.