The hospitality sector is booming.
Billions of travelers book tourist accommodations on a daily basis. But the competition is tough.
Here`s how to attract modern travelers to your property and meet their expectations:
Keep up with the tech trends
Here`s the deal:
The modern travel guests are keen technology users. They expect from accommodation properties the same innovation delivered by brands they use in their daily lives, as we wrote previously.
A recent industry research conducted by professional services company Deloitte concluded that smart technological solutions are the new normal. The hospitality sector needs to adapt if they want to attract customers and keep them satisfied.
Let`s review the hottest technology trends in the travel industry:
1. AI Chatbots
Customers value real-time interaction. Your property needs to deliver high-quality customer service through various channels to be able to stay ahead of the game.
But it`s difficult and expensive to be there for your guests 24/7.
Here`s the solution: chatbots powered by artificial intelligence technology (AI).
2. Internet of Things (IoT)
What`s IoT all about? Smart devices that can collect data and interact over the internet.
Any examples in the travel sector?
IoT technology is being used to control the shades or the drapes of the lights, turn on the T.V or alert housekeepers that the room needs cleaning. Check it out:
Want to learn more about IoT`s applications in hospitality? In the article, we present the latest research findings and use cases.
3. Mobile as a Guest Door Key
Ever wished you could use your smartphone as a room key? Ask your guests and you`ll learn that most of them would find it convenient. And it`s possible – thanks to smart lock apps that allow your guests to unlock rooms, right from their mobile phones.
Here`re some of the smartest door locks on the market:
4. Virtual Reality (VR)
VR is gaining traction across various sectors in recent years. The hospitality industry is no exception.
Many hotel websites employ 360-degree imaging technology to enable users to make a virtual hotel tour before booking.
But there`s more: tourist properties can entertain their potential and current guests with various immersive experience.
How about this virtual honeymoon to Hawaii and London?
Interested in learning more about the VR tendencies in hospitality? Here`re is Roombre`s top 3.
5. Augmented reality (AR)
Another hot technology trend that has its place in the travel sector.
AR is a bit different than VR. VR places the user in a virtual environment, whereas AR uses information overlays to enhance the real-world environment.
The possibilities are endless. Imagine discovering destinations with interactive travel guides like in the video:
Read more about the way AR transforms the hospitality sector here.
6. Direct booking engines
Direct booking engines are coming handy for hoteliers and small property owners with its zero-commission fees. The idea is that guests can make reservations directly through the property`s website. This eliminates additional costs charged by third parties like travel agencies or big reservation engines like Booking.
Sounds fair and easy? Because it is. That`s what we at Roombre are all about – fair and easy direct booking that saves you time and money.
7. Wireless charging
Did you know that “low-battery anxiety” is a real term? An LG Survey found that people act in strange ways when their phone batteries are low.
Here`s the deal:
People are glued to their phones. They want a full phone battery all the time.
Introduce wireless charging in your tourist property and satisfy your guests` wishes.
Wonder how it works? Check it out:
Nowadays, cybersecurity is a real issue. Hackers easily gain access to valuable systems and data.
It gets worse:
In the hospitality sector, this can lead to various problems since hoteliers are storing lots of sensitive data. Here`re 3 of the most common cybersecurity threats in the industry.
But how to prevent this from happening? Technology.
For example? Cloud-based patch management and endpoint protection platforms. Such software systems often provide a set of user-defined controls that help IT managers to filter and report on vulnerabilities of their infrastructure.
Here`s how it works:
Robots are no sci-fi movie scenario. They`re a reality thanks to advances in tech like machine learning.
Robots are taking over the hospitality sector.
Why? Because guests demand high-quality and fast service at the touch of a button.
The Japanese Henn-na in Nagasaki hotel replaced reception staff with robots. Guests can check-in, check-out, and ask questions without any human interaction.
But there`s more:
Hilton Hotels uses Connie – an AI-powered robot that can answer questions like:
- “Where is the nearest French restaurant?”
- “Where is the airport”
- “What`re the dining times?”
10. Voice-enabled devices
What`s voice control? In a nutshell:
It`s a type of recognition technology that allows devices like smartphones to understand simple voice commands. Think Apple`s Siri or Amazon`s Alexa.
In the hospitality industry, voice control has the potential to improve customer experience and streamline booking processes.
Any real-world implementations?
Customers can reserve a table at the hotel restaurant through a voice command.
More use cases? Check out how Alexa is being used for hospitality:
11. Face recognition
Ever heard of Apple`s Face ID? Facial recognition technology has become mainstream partly thanks to it.
But what`s facial recognition?
Simply put, it`s biometric technology that can be deployed to identify people by analyzing their faces. Learn more about it in the article we wrote on the topic.
Here`s how it can be implemented in the hospitality sector:
- Security access – the tech can be used by guests to access their rooms.
- Payments – it can help authorize payments. MasterCard has implemented systems powered by face recognition.
- Customer service – face recognition can allow employees to identify guests before check-in.
Check out an example of facial recognition check-in in China`s Marriott Hotel:
12. Fast Wi-fi
You might be thinking;
This one is self-explanatory. And you`ll be right, but it`s a trend.
Here`s the deal:
Guests demand free and fast Wi-Fi. Every hotelier who wants to remain competitive knows it`s a mandatory requirement. The good news is it`s cheap and easy to implement.
13. Blockchain technology
Blockchain is a public ledger that can record anonymous transactions. The records are called “blocks” and are secured on the ledger by the help of cryptography.
How can blockchain be used in the hospitality industry?
From secure payments to baggage tracking and identity management, the tech has its potential.
For example? Transparent, safe, payments can be streamlined to accommodation properties at reduced costs. For more blockchain use cases in the hospitality sector, check out our article on the subject.
14. Hologram technology
Hologram technology is a type of augmented reality (AR) tech. It imposes 3-D illusions onto environment enabling the projection of free-floating videos in 360-degrees.
Sounds cool and even a bit creepy? Decide for yourself. See some possible use cases in the hospitality sector:
15. Property Management Systems (PMS)
You might be wondering: what`s PMS technology?
It provides a centralized computer system that helps organize, manage, and control day-to-day functions and transactions in the hospitality business.
Why use such a system?
It simplifies administration and bookings. Because time matters. And neither you nor your guests want to lose any of it. Therefore, that`s one of Roombre`s main features.
Over to you
How about your property?
Do you use or plan to implement any innovative technologies? Share your experiences in the comments down below.